Curology at Target

Retail Displays, Paid, Video

After more than a decade as a teledermatology startup, Curology prepared for its first-ever retail launch at Target in late 2022. Running parallel with the completion of our new brand identity, our team built a full-funnel campaign that fused Curology’s digital-first roots with the credibility needed to compete on-shelf in a $22B skincare category.

I helped shape the launch across multiple touchpoints—designing in-store displays, building enhanced content for our Target.com product listings, and concepting and storyboarding both static and video ads. These efforts supported a holistic campaign that established Curology as a trusted, credible brand in a crowded market.