Eye Formula

Packaging, Campaign Design, Toolkit

For the launch of Agency’s Eye Formula, I led the design of the product packaging and set the visual direction for the campaign across web, print, email, paid ads, and social. To ensure consistency, I also developed a comprehensive creative toolkit for internal and external partners, enabling them to produce supporting marketing materials that aligned seamlessly with the brand. This holistic approach established a cohesive identity for Eye Formula, reinforcing Agency’s credibility in the anti-aging space while delivering a unified brand experience across every customer touchpoint.