Hydro+ Collection

Packaging, Art Direction, Design

Curology introduced the Hydro+ collection as a new line designed to expand our product portfolio and strengthen our retail presence. I led the packaging design, creating a cohesive visual system across the entire collection, and established the look & feel for the launch on Curology.com, Target.com, and Amazon.com. This work unified the Hydro+ identity across digital and retail channels, reinforcing brand consistency while highlighting the collection’s fresh, elevated positioning.