Curology

Generative Ai

At Curology, I’ve been actively exploring and adopting generative AI tools, helping define a new frontier for the brand: AI-driven product photography. I led the development of a workflow—spanning early concepting and prompt engineering through output refinement and final retouching in Photoshop—and shared these processes across the team.

This approach has dramatically expanded our photo library and enabled faster, more flexible creative testing across paid media and on-site experiences, allowing the team to move at speed without sacrificing quality or brand integrity.